As I was perusing Facebook earlier today, I came across Gap’s present status. It reads,
Today, we join in observing a moment of silence to honor and remember the victims of the Newtown, Connecticut tragedy and their families.
At first I ‘liked’ the status, then I became very annoyed. Twenty-seven people are dead. Twenty-six were murdered, and one committed suicide; however, regardless of the route, twenty-seven people are no longer on this earth, but in it. Twenty-seven families are now planning funerals. Twenty-seven coffins or urns must be purchased. Twenty-seven bodies will be embalmed or cremated.
Twenty-seven families must now notify the IRS, the Social Security Administration, the Department of Revenue, the Department of Health and Human Services, doctors, dentists, the school district, banks, insurers, and anyone else even remotely financially related to the deceased. Twenty-seven accounts are now due. Twenty-seven families will change beneficiaries, cancel insurance plans, amend wills, edit advance directives, and lose tax deductions. Twenty-seven families will miss days, if not weeks, work and wages to do these things. Twenty-seven families will not take that time to mourn, but to make sure that their family does not fall into legal trouble or financial ruin.
Twenty-seven families have hastily shoved presents into the closet because seeing the wrapped packages is too much to bear. Twenty-seven families aren’t going to have a holiday. Twenty-seven families now have their visions of sugar plums replaced with visions of blood melting the pure snow. Twenty-seven mothers will never smile the same again. Twenty-seven fathers will erroneously feel that they failed. Twenty-seven marriages will be tested- and some wont make it. Twenty-seven families will now have the most magical time of the year remind them of murder. Twenty-seven families would do anything to be whole again for just one night. Twenty-seven families are now stark representatives of paradise lost.
Twenty-seven families now must worry about how to scrape together for mandatory autopsies, obituaries, taxes, and death certificates. Twenty-seven families will hire lawyers, accountants, and psychiatrists.
Twenty-seven families are now spending thousands more than they intended or were able to this holiday season; because dying, especially at an unnatural age, is expensive.
While I’m sure the positive thoughts are better than nothing, Gap, you cannot pay bills with prayer. So, I challenge you, (as well as all large companies that posted about #MomentForSandyHook,) to actually do something. Change your battle cry to #MoneyForSandyHook. In general, gift cards come in selections of $5-$500; there are twenty-seven people are dead, put your money where your mouth is. If you were to donate to each family one of the gift cards in the highest denomination, you would incur a cost of $13,500. It is tax-deductible and will result in your receiving the equivalent of millions of dollars in publicity, (if you really are that concerned about your bottom line.)
Twenty-seven families would have the financial burdens forced upon them eased. Twenty-seven families would have something to smile about this holiday season. Twenty-seven families might not have to return the gifts they bought for each other this year. Twenty-seven $500 gift cards would make you millions of customers for life.
However, I bet you wont do this. Prove me wrong.